All of the Partners & People of AA Thornton are joining forces with Venner Shipley

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Intellectual Property: Risk, Ownership & Value

Tuesday 20 - Tuesday 20 October 2015
Intellectual Property

Intellectual Property (IP) is one of the most valuable assets for any business. In today’s competitive and rapidly changing digital landscape, where sharing of content is so easy, it is more important than ever to ensure you protect it, recognise its value and maximise its full potential for the benefit of yours and your client’s business.

This free half-day conference hosted at the Institute of Chartered Accountants in England and Wales (ICAEW), provided attendees with a good understanding of what IP is, the different forms it can take, how to leverage the value in it and how to avoid infringing others.

An overview of the event programme:

Introduction – What is Intellectual Property?

Sally Long, Business Support Policy Advisor, Intellectual Property Office (IPO)

  • Understanding IP and the common and costly misconceptions
  • Understanding the impact and value of IP to yours and your client’s business
  • Understanding what the IPO does

Protecting your IP

Nick South, Associate, Patent Attorney, A.A. Thornton & Co.

  • How to protect your IP (registered and unregistered rights), protection of know how
  • The importance of the IP audit. Know what you own
  • Infringement – recognising the risk and how to avoid the pitfalls
  • Licensing of IP – maximising the value of your IP assets

Access this presentation content

Creating a strong brand and protecting the value in it

Joe Hedges, CEO and Creative Director / Raouf Rumjaun, Director/Strategist, Branding by Garden

  • What makes a strong distinctive brand and how to add value to your brand as an IP asset?
  • Strap lines, logos, designs – how to protect your rights and avoid infringing others
  • Importance of due diligence before launch – trademark searches and registration

IP and Valuations

Simon Harris, Director / Carol Lee, Partner, PwC

  • How IP drives value (with examples)
  • Why would you want/need to value IP?
  • How does one think about assigning value to IP?
  • How do you get comfortable that your valuation makes sense?

View the complete event programme.

Category: News | Author: Nick South | Published: | Read more

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